Master the art of making the right decisions at the right time to mitigate the detrimental effects of a crisis
Good news travels fast, but bad news travels even faster. Not only do companies have to take the correct action, they also have to respond in the shortest time possible to prevent further damange to their corporate reputation.
As crisis and reputation expert, Donald Steel says, "A crisis is a high risk moment for a company or organisation. Research shows that companies which manage a crisis badly lose 15 per cent of their value in the following months. But companies which manage a crisis well gain an average of 5 per cent of value. Investing in crisis training is an investment in the future value of your company. Crisis communications training must be mandatory for PR professionals in a company. Through training you can mitigate the risk of a crisis damaging your organisation's reputation, and have a PR team prepared to take the right steps to protect your company."
With the onslaught of social media, companies are bogged down by insurmountable duties of monitoring the real-time, viral online space. There is constant pressure to navigate an immediate response should a crisis break out. Only a holistic and well-mapped crisis communications plan can ensure the preservation of the corporate brand.
To address these emerging issues, a 2-day workshop on "Crisis Management & Communications" will be held 24 - 25 May 2012 in InterContinental Jakarta MidPlaza,Jakarta, Indonesia. During this event on Crisis Management, attendees can gain insights and hear from Crisis and Reputation expert, Donald Steel on how effective communication strategies are crucial when it comes to brand preservation and advancement. Attendees will get an opportunity to take part in real-life simulation exercises for better crisis communication preparation. Donald will guide you through the entire process of crisis management and recovery, addressing critical concerns and issues that could possibly bring your company to its knees. Pick up useful tips and skills to better take on new challenges in the highly digitalised social sphere; discover the crux to managing issues online and tackle the media with the right techniques.